Tonight I attended the first meeting of Bowshot in Dorset (I attended a Hamsphire Bowshot meeting and was a Dragons E-Den participant earlier this year). Speaker: Steven Gallaher of Bluhalo) who made these points: Mystery shoppers; conversions; 6 stats ; google analytics too complex; ; tap into trafflic flow; easy to prurhase; comfortable;
Know your competitors; reinforce brand! Evolve stay ahead; do today what competitoion will do tomorrow
The Long tail = best book; a world of niches ; simplicity is the ultimate sophistication = Leonardo da vinci
52% - 75% shopping cart abandonment!!
Conversion online 1.5%
Shopping basket top right -web 2.0 drag and drop
Ab test L v R
Bag or basket in the uk or usa based in cart
Up sell / cross sell after have bought
Registration before checkout = a NoNo
Messy removal of products
Gencom = Chris Love and ANO
Shipping costs all known before try to buy
Being Confortable is a danger – annoying friend to critizise
Live chat www.etsy.com
Video use – Bournemouth surf guy
Get trust; not built in the bedroom!
Raise design game
Email campaigns
Banner – change it; calendar add monthly every month; moving banner
Content is king - linking is queen
++ Loss leader ++
Separate sight for price comparison – become a aggregator
Industry portal – eg pmp;
Liveperson
Spelling mistakes – very cheap PPC
Less barriers re checkout – don’t get them to sign up; choice of optin
**registered with data protection act – prove that got optin
reposted from: http://bowshot.org/etd.aspx
Dorset's first BowShot E-traders' Group launch
Following the successful establishment of a BowShot e-traders' group in Hampshire, the launch of a second group, based in Dorset, will take place on 24th October. Delegates to the launch will meet from 4-7 pm in Room P401 at Bournemouth University's Talbot Campus, to hear how the group will operate and to meet its prospective new members.
These members will be executives from high-growth bricks and mortar businesses with mission-critical web operations or from established e-businesses on-line sales in excess of £250,000 per annum.
For more information about this group and how it will operate in future, please see below.
Objective
The group will pool its expertise and work together to triple the value of member's on-line businesses within 3 years.
Modus Operandi
When formed, the group will meet on the third Wednesday of each month, from 4-7 pm at Bournemouth University's Talbot Campus. (There will be no meeting in December as this is a usually a hectic time for e-traders). Meetings will be facilitated by Nicholas Steven or by another experienced facilitator, in his absence.
The first hour will normally provide members with the opportunity to discuss their current e-business challenges and to mentor each other.
For the second hour, the group will hear from an acknowledged expert or exemplar in some aspect of e-commerce. These presentations will normally address one of these key interest areas:
Improving conversion
Improving traffic
Improving measurement
Improving the business
The last hour will provide for Q&A and for members to drill down and share their own experience of the topic under discussion. Action plans will be produced and monitored at subsequent meetings.
Membership
This groups will consist of 18 members. An average attendance of 15-16 can be expected at meetings, so everyone has a chance to contribute. It is important that members are the executive responsible for the attainment of their company's on-line objectives. They must have the authority to implement the best practices and ideas that they discover at group meetings. Most members' companies will have on-line sales of more than £250,000 p.a, and many with more than £1m, prior to entry.
Membership fee
Joining fee £150 plus VAT
Annual membership: £1,000 plus VAT
Fees are payable half-yearly in advance or by monthly standing order.
Meeting frequency & timings
Members meet 11 times a year between 4-7 pm on the third Wednesday of every month except in December, when the group takes a holiday. Group members are also able to meet other BowShot groups at the
BowShot Gala dinner in December.
Please
contact us if you are interested in joining this group.
