Wednesday, October 24, 2007

Dorset's first BowShot E-traders' Group launch

Tonight I attended the first meeting of Bowshot in Dorset (I attended a Hamsphire Bowshot meeting and was a Dragons E-Den participant earlier this year). Speaker: Steven Gallaher of Bluhalo) who made these points:

Mystery shoppers; conversions; 6 stats ; google analytics too complex; ; tap into trafflic flow; easy to prurhase; comfortable;

Know your competitors; reinforce brand! Evolve stay ahead; do today what competitoion will do tomorrow

The Long tail = best book; a world of niches ; simplicity is the ultimate sophistication = Leonardo da vinci

52% - 75% shopping cart abandonment!!

Conversion online 1.5%

Shopping basket top right -web 2.0 drag and drop

Ab test L v R

Bag or basket in the uk or usa based in cart

Up sell / cross sell after have bought

Registration before checkout = a NoNo

Messy removal of products

Gencom = Chris Love and ANO

Shipping costs all known before try to buy

Being Confortable is a danger – annoying friend to critizise

Live chat www.etsy.com

Video use – Bournemouth surf guy

Get trust; not built in the bedroom!

Raise design game

Email campaigns

Banner – change it; calendar add monthly every month; moving banner

Content is king - linking is queen

++ Loss leader ++

Separate sight for price comparison – become a aggregator

Industry portal – eg pmp;

Liveperson

Spelling mistakes – very cheap PPC

Less barriers re checkout – don’t get them to sign up; choice of optin

**registered with data protection act – prove that got optin


reposted from: http://bowshot.org/etd.aspx

Dorset's first BowShot E-traders' Group launch

Following the successful establishment of a BowShot e-traders' group in Hampshire, the launch of a second group, based in Dorset, will take place on 24th October. Delegates to the launch will meet from 4-7 pm in Room P401 at Bournemouth University's Talbot Campus, to hear how the group will operate and to meet its prospective new members.
These members will be executives from high-growth bricks and mortar businesses with mission-critical web operations or from established e-businesses on-line sales in excess of £250,000 per annum.
For more information about this group and how it will operate in future, please see below.

Objective

The group will pool its expertise and work together to triple the value of member's on-line businesses within 3 years.
Modus Operandi

When formed, the group will meet on the third Wednesday of each month, from 4-7 pm at Bournemouth University's Talbot Campus. (There will be no meeting in December as this is a usually a hectic time for e-traders). Meetings will be facilitated by Nicholas Steven or by another experienced facilitator, in his absence.
The first hour will normally provide members with the opportunity to discuss their current e-business challenges and to mentor each other.
For the second hour, the group will hear from an acknowledged expert or exemplar in some aspect of e-commerce. These presentations will normally address one of these key interest areas:
  • Improving conversion
  • Improving traffic
  • Improving measurement
  • Improving the business

The last hour will provide for Q&A and for members to drill down and share their own experience of the topic under discussion. Action plans will be produced and monitored at subsequent meetings.

Membership

This groups will consist of 18 members. An average attendance of 15-16 can be expected at meetings, so everyone has a chance to contribute. It is important that members are the executive responsible for the attainment of their company's on-line objectives. They must have the authority to implement the best practices and ideas that they discover at group meetings. Most members' companies will have on-line sales of more than £250,000 p.a, and many with more than £1m, prior to entry.
Membership fee

Joining fee £150 plus VAT
Annual membership: £1,000 plus VAT
Fees are payable half-yearly in advance or by monthly standing order.

Meeting location

Bournemouth University, Fern Barrow, Poole, BH12 5BB. The meeting is held in one of the University Seminar Rooms. Please ask at the main reception.
Meeting frequency & timings

Members meet 11 times a year between 4-7 pm on the third Wednesday of every month except in December, when the group takes a holiday. Group members are also able to meet other BowShot groups at the BowShot Gala dinner in December.


Please contact us if you are interested in joining this group.

No comments: