Friday, August 13, 2010

Google Android overtakes iPhone

source: Marketing Week & Fortune
Global sales of phones using the Google Android mobile operating platform have overtaken iPhone sales, according to new figures.


Figures from analyst Gartner reveal that Google Android’s market share has overtaken Apple’s iPhone.

Android’s share of the smartphone market has leapt to 17.2% from 1.8% a year ago while Apple’s share is 14.2%.
Smartphone sales: What the pie charts don't show, however, is that these are shares of a rapidly expanding universe. Mobile phone sales to end users grew 13.8% year over year according to Gartner, and smartphone sales accounted for 19% of them, a 50.5% increase.

Full Gartner report. I've included some excerpts here:-

Gartner, Egham, UK, August 12, 2010 — Worldwide mobile device sales to end users totaled 325.6 million units in the second quarter of 2010, a 13.8 percent increase from the same period in 2009, according to Gartner, Inc. Smartphone sales to end users accounted for 19 percent of worldwide mobile device sales, an increase of 50.5 percent from the second quarter of 2009.

“Crucially the sudden growth in media tablets, such as the Apple iPad, did not appear to hold back smartphone sales. We believe that most tablet users still feel the need for a truly pocketable, yet highly capable, device for those situations when it's inconvenient to carry a device with a larger form factor,”

Apple’s mobile device sales reached 8.7 million units or a 2.7 percent share of the overall mobile device market, but a 14.2 percent of the smartphone market. Apple maintained its No. 7 position in the worldwide mobile device market and held the No. 3 position in the worldwide smartphone market.

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